Friday, 17 October 2008
Magazine Evaluation
Our music magazine has challenged many forms and used many conventions within creating it. We used features such as a banner, a main image that related to the main cover line, a barcode, price and issue date, a strapline, a masthead, cover lines, mode of address and a secondary image. Our banner was at the bottom of the page although it varies of different magazines. Our main image didn’t seem to look right even though it was centre of attention, Pebbles (the girl in image) was looking away from the camera which slightly goes against the concept but again, this varies from magazine to magazine. The masthead is placed behind the main image and is centred to fill the top of the page. The cover lines and mode of address were two different fonts so each could be identified. The only thing we didn’t manage to add were boxed text and a graphic which we felt was not essential.
We chose our magazine genre to be a Classical R&B magazine, it’s based on music and artist from the 90’s until the 21st century. I would say that my magazines social group is targeted towards a young audience between the ages of 13-17 that love R&B. The front cover makes this clear when looking at the main image. In the main image the teenager represents youth, (relating to the audiences age group) and the violin she is holding represents classical music. She isn’t wearing anything different from what most teenagers wear on an average day, so the magazine is for anyone really. It doesn’t really have a specific social group, such as certain cultures or ‘groups of people,’ just anyone young that likes R&B music.
An institution similar to EMAP would be idle to sale my magazine as its record of selling magazines is quite high. My magazine could be purchased in a music store or by ordering online, it is not popular amongst the local corner shops. One reason for this is because it is a magazine that is not only released in England but America as well. It is not a magazine to be released weekly plus money rolls in when people pay extra for delivery. And it also promotes music stores with benefits both the magazine and music store.
The audience for my magazine would be would be for all kinds of teenagers (14-19) that like R&B music. This is because of the articles and advertisements ‘that is featured’. There were many colours featured on my front cover to reflect the many moods that teenagers go through. The title Diverse felt appropriate because of the genre of the magazine. Normally the R&B genre is very common within a teenage age group, but the title expresses a slight difference from what would be expected, a slight ‘Diverse’ from what the audience would expect in a R&B magazine.
As I was experienced with using iMacs and Photoshop, nothing was really different for me; therefore I had learnt nothing new. In fact using Photoshop in college seemed much easier to use then what I was used to. I had no problems what do ever.
I would have made sure the camera was working properly, before arriving to our set location for the photo shot. Our battery unfortunately ran out before we took any decent pictures. So walking a long distance didn’t benefit us in any way. I would have discussed beforehand who was comfortable with the camera and also what props and costumes to use. I would have worked with another genre such as rock or pop as they seem easier to compete with in Photoshop. Another thing I would of like to of done was use more of our own images rather than using the pictures of off the internet.
Thursday, 16 October 2008
Evaluation
AS Level Media studies: Magazine Evaluation
We had the task of completing a new music magazine in which, we had to use my knowledge of codes and conventions of real music magazines, audience profiling, and ideology we had created. The assignment was carried out in groups, but, the magazine making had to be completed in pairs. Once our group started, we had to brainstorm our ideas. The objective was to be able to demonstrate an understanding of the codes and the conventions of music magazines pages, by incorporating into a magazine, using Photoshop. The computer software program (Photoshop) was intended to manipulate digital images (that were taken on digital still cameras) and restore them with conventions of real music magazine. We overall were asked to produce a music magazine front page, as the main media text, and an inside page (contents).
In the company of our own ideology of what we wanted the magazine to look like, our music magazine challenged forms straight away as it was an Urban Classical media magazine. The music genre was a collaboration between two genres of today’s world. It is new style of classical music with modernised revolutionised version of being urban.
“Diverse” did not have insert images on the front cover, as we decided it was best. Insert images may attract readers, yet also take away the concentration from the main image. We in addition added a tagline, which normally may not be used in magazines rather promotional posters. “No strings attached” could also be considered as a pun, and would humour potential readers. Our magazine “Diverse” also incorporates many of the codes and conventions of real music magazines. Our group created strap lines, giving readers an idea of what is inside. We used a banner to promote ourselves, and introduce the magazine to people who would be unfamiliar with it. Promotions were added in form to graphics to excite readers. The magazine has a main cover line, exploring the bright idea of the biggest story for the magazine. Sell lines were produced on the left hand side, to excite readers about the artists inside.
Our music magazine cover represents younger social groups in many ways through our magazine. The typography restores the urban younger feel to the magazine. The magazine’s main cover image is of a young person, like themselves. She is playing the violin dressed casually, yet is playing a classical instrument. The main cover image represents the change in music, she may be dressed casually, but is enduring herself in classical music. The magazine represents music of today, and bridges the gap between old values, and new suggestions.
EMAP (East Midland Allied Press) could distribute our magazine “Diverse”, as it is a large institution. The institution has a series of magazines that target various niche markets. It has successfully distributed magazines with the likes of, FHM, Mojo, Q, Empire, Kerrang and Smash hits. It has a specialised division called EMAP Metro that works with the sub genre lifestyle and music magazines based in London. Our magazine is a modernised version of classical music, which would be great for the distributers. In the case of them willing to distribute music of all genres, to attract readers, they would be ideal for our magazine. The institution has a great reputation for the publishing of magazines, and “Diverse” would be a great new edition.
Our media magazine is aimed at a mainstream audience of pre- adults to adults (16- late 20 year olds). We have chosen this as we want our magazine to be able to reach a various types of people; it is not aimed at women or men specifically. Our preferred audience ranges from 16 (pre-adults) to late 20 year olds as the genre of music is a new form. This is because, the musical genre is a mix of classical, and urban style- that would attract the younger audience.
We addressed our target audience, by creating a niche market of music already-attracting our preferred audience. The magazine uses bold urban street looking typography, which straight away catches the eye of younger readers. The typography also gives away the genre of music, and style of the magazine. The black and white colours used for the style of typography are universal, straight away telling readers the magazine is not gender specific. The main cover image stands out from the brick wall background, straight away attracting the reader.
During the course of completing the music magazine, I have learnt a great amount of ways to use technology to produce an end product. I have learnt a whole lot more from using Photoshop, gaining new skills and experiences from the software. My capabilities have improved, and experiences have taught me much more. Photoshop is not that easy to use, as you need to be aware of all around you and piece them together properly. I have learnt technologies can have faults, and always relying on them can be a problem.
If I was able to make another front cover, I would make sure I did an easier genre. Choosing more common genre would have helped make the production process easier, and narrative overall. The genre picked was quite tricky, and a large amount of thought had to be put into it. But, that could also be used as a positive, as it helped me challenge myself. Also, maybe targeting a specific gender audience may have been better. Another thing that I would do differently was the planning stage. Not enough planning was done on behalf of everyone in our group, we could have devised more time for planning. That way, when we started creating the magazine, it would have definitely been less complicated. Lastly, the images taken could have been of much better quality. We had complications when taking images, as we did not have much time and the camera was faulty. With that we did not have many images to choose form, and there weren’t many taken. All of the improvements could have definitely produced a better magazine, but the one produced already is of great standard.
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Magazine Evaluation
My music magazine "Diverse" I think uses many of the conventions that many music magazines use today. We have a big and bold masthead spanning the entire width of the magazine so as to grab potential reader's attention. We have a main cover image like many other music magazines out there although, our main cover image challenges what is done by other music magazines because our image is not looking straight into the camera which most music magazines do to connect with the audience. We chose not to have the main cover image looking at the camera because we wanted it to be realistic and be an image of a violinist in action. We have also included sell lines on the cover to show what can be expected to be in the magazine these are with right and left hand justifications. There is also a top banner so that we can say how our magazine is number one and unique like a lot of the music magazines do such as "music" magazine. As well as the conventions that make the magazine look interesting we have also included a barcode, price and issue number.
How does your music magazine cover represent certain social groups?
My music magazine cover reperesents the young, urban and working class group mainly through the background, images and font that is used. The background is a brick wall which I think shows that we are taking something onto the streets, making something that wouldn't be available to this social group normally and putting it where they feel comfortable. The font used I think also reinforces the idea of putting something on the streets because it looks a bit like graffiti. The main image is of a girl in clothes that any girl could wear walking down the street, playing the violin showing that there is not a ceratain social group which can enjoy classical music, it is available to everyone.
What kind of media institution might distribute your magazine cover and why?
The type of media intitution that might distribute my magazine cover would be a small institution because I doubt that there will be a mainstream market for it. I think that the distribution of my magazine would be quite limited as well due to there being a very small market for it, so you would probably only be able to get it from a music store such as HMV or a specialist in classical music store such as Chapples of Bond Street.
Who would be the audience for your music magazine cover?
The audience for my music magazine cover would be young musicians, or just young people who are interested in classical music but can't relate to the classical music magazines already out there and need something which can connect with them.
How did you attract/address your audience?
I attracted my audience by using what I would call a young people's font, I'd call it that because it is not very formal looking so therefore does not look like there will be loads of technical terms in there that young people could not understand. Also I have used an image of someone (me) that looks like an everday young person someone that you could walk past in the street, someone who is not wearing a posh dress or suit and bow tie so also makes the magazine look less scary to young people. There is also a promotional offer of a free CD and nothing attracts young poeple, if not any person, to something than the idea that you are going to get something for free.
What have you learnt about technologies from the process of constructing the magazine front cover?
I have learnt that once you learn how to use the features on photoshop making a magazine cover using this technology is quite easy. I have pretty much learnt all the basics such as adding text, changing the colour of fonts, using the magic wand and lassoo tool, rearranging the different layers so that everything can be seen and how to resize, crop and rotate images, I have also learnt how to transpose things too.
If you were to make another front cover, what do you think you would do differently next time?
If I was to make another magazine cover I would definately take pictures on a plain background so that I could use the magic wand tool instead of having to lassoo all of the images which is very time consuming. I would also take a wider range of pictures so that there could be more than the main cover image present on the front. I would probably do another genre such as R'n'B because there are a lot more R'n'B artists than there were for my genre. Lastly, I would experiment more with photoshop because I feel that I could've done a lot more with the software had I been a bit daring andd tried a few things out.
Magazine Evalution (Diverse)
Our music magazine cover represents a mix of different social groups, through a range of ways. The main colours used are universal colours so the cover doesn't symbolize a specific gender so both sexes are able to find 'DIVERSE' attractive. The font for the masthead and cover lines can be associated with an urban social group because it has a graffiti style type of look to it, as if it has been sprayed on a cracked textured wall. What the text says in the cover lines indicates that the magazine is aimed to older social groups because it talks about music artists from the past, however the main cover image is of a female youth in her casual wear, which younger social groups can be represented through as the girl looks like an average teenager. Our magazine can represent a wide range of social groups from the age of 14-18 years old.
I think 'DIVERSE' can be distributed in newsagents because they provide a variety of music genres magazines that each have a small of interest so if our magazine would be supplied there, there would be a larger range of interest because 'DIVERSE' has a blend of different styles. Our magazine is released fortnightly so, readers can apply for subscription, this way 'DIVERSE' can be distributed through post. I also think music stores would be an effective place to sell our magazine because that they have a variety music in their shop so 'DIVERSE' could be placed next to different sections of music, based on what edition it is, so there will always be costumers that are interested in our magazine and will be likely to buy it.
13-18 years would be the age range of the audience that would be interested in 'DIVERSE'. This is because at this age teenagers they often form social groups depending on what type of music they like, so there is a high interest of finding out about new music and because magazines are aimed for an specific age group so, a 15 year would not read a home interest magazine as it contains articles that would not apply to them, such as how to keep a tidy house.
To attract and address our audience we used techniques from real magazines such as using contrasting colours for the font and background so it words stand out, using yellow for cover lines because it is eye catching and looks like sentences are highlighted so the audience will read what it says. We used a image of a singer to create recognition so fans will to read what is said about her. By using a young person for the main cover image the audience can relate to her as being similar to themselves so they know 'DIVERSE' is addressed to their age group. Our magazine used a mode of address " find out who has returned for good!!!" this persuades the audience to look because it has no information or clues about who 'DIVERSE' is referring to, so they will open the magazine to see who it is.
I learnt a lot about technologies from the process of constructing the magazine front cover ,this is because I have never used Photoshop or Macs before so everything I did I had learnt quickly from the Photoshop tutorial and from my partner, she was very familiar with using Photoshop, so she showed me other features of the software . I think that Photoshop and the Macs are easy to use once you know how but can be frustrating at times.
If I was to make another front cover I would make sure that we spent more time getting pictures that were effective and less time on finding a location as we ending up cutting the person out of the background and the image we used of the person wasn't a very eye catching because their focus was not towards the camera. I would also make sure we had a better camera because the battery of ours ran out when we were taking pictures. I think I would of spent more time on planning what we were going to do for 'DIVERSE's front cover as we wasted a lot of time on changing the background and the name, then there would not of have been as much pressure to complete it and we could of had more time to do the contents page. I would consider picking a different genre for 'DIVERSE' as it was associated with many types of music, so there wasn't a clear style for us to focus on and we tried include more than one ( urban and classical), which was hard.

The final lesson
We then felt like we had finished the front cover of our magazine so moved on to the inside page. We already had the image that we wanted ready and cut out so all we needed to do was sort out how we was going to display the contents of the magazine. Yarohey had this idea of putting piano keys on the left hand side of the page and use the colours black and white alternatively to write what was in our magazine and on what page number you would find it, so as I done this Yarohey searched on the internet to look for people who we could put in the contents page.
Sunday, 12 October 2008
Lesson 9th October (Final lesson)
Across the bottom of the page we put a banner which was half red and half white because the words were written against a two different colours that was part of the background so we did that to not make it clash . In the corner we put the barcode and the issue date as they are often grouped together and above that we added a picture of Alicia Keys which we had rounded and added a cover line for it and then we moved on to the insert page.
We wanted to make the background of the contents page similar to front page so we kept the same black background, mirrored the rainbow and contrast the colours so they were yellow, grey and green. We kept the font the same and wrote the contents and the heading in white. Finally to finish we added a image of Nicole Scherzinger, which we had already cut out of picture using the the magic wand tool, at the bottom in overlaying the gap between the words and the numbers as it was linked to the banner on the front cover. Afterwards we printed the pages but we noticed that the main cover line had come out see through so we decided that we needed to print again to correct the problem the next lesson
Lesson 7th October (Diverse)
So we selected a plain black background, selected the circle option and selected rainbow colours and then narrowed it down to pink, grey and red. We drew a giant circle that was too big for the page to get a semi circle and then skewed the rainbow to make the top part thin and the bottom part wide to make it seem like it was swooping in from the top right corner. Then we change the opacity to 60% because it was too bright and needed to blend in more.
After that we added our main image back to the background, and moved on to create a masthead, again we changed our magazine name this time to DIVERSE and selected on font and colour ( white) and put it stretched from the the top right corner.