25/09/08

In todays lesson we first looked at different genres of magazines the one that we looked at in depth was lifestyle magazines and the sub-genres within that genre such as, men and style (FHM), women's glossy (Vogue), Home interest (Good Housekeeping), celebrity weekly (OK!), and a woman's weekly (Woman).

We were then put into groups,each group was given a different sub-genre to do an audience profile on, my group was given men and style. We decided that the typical reader would be between the ages of 18 and early 40s because at the age of 18 boys are becoming men so want to read specific magazines which appeal to them and we put the limit at early 40s because by that age they should be settling down and thinking about family.

We thought that the occupation of a typical reader would be something practical and hands on like a builder because you don't really need much interlect to read FHM because it is mainly pictures and not many written articles. We also thought that the main ambitions of a typical reader would to basically be like Hugh Heffner, to own a huge house and fancy cars and have trophy girlfriends.

After the audience profiling we then went on to the attributes that make up a front cover such as, mast heads, sell lines, banners, barcodes, issue number, etc. Bearing this in mind we was then asked to annotate and do an audience profile on a music magazine cover. My group was given MOJO. We decided that the music in which the average MOJO reader would be into would be mostly rock music we also thought that the stereotypical reader would have to have some kind of money coming in because the magazine was quite expensive so to be a regular reader you would have to have a good, stable job. We also thought that the typical reader would have a VW campervan and eat alphabetty spaghetti.

With this done we then went on to think about what we was going to do with our magazine covers.