Recap on Last weeks lesson

Thursday 25th September,

Last week’s lesson,

We then looked at the sub-genres of consumer lifestyle magazines, my group was given MOJO magazine and we analysed the front cover to indentify the masthead, main images, text boxes etc. We then done an audience profiling and wrote a typical day in the reader life based on what articles and advertisements that was in the magazine.

First off we were put into groups, according to where we were sitting. There after, we were introduced to the assignment, which involved magazines. The class learnt about different types of sub genres from consumer lifestyle magazines. There are many genres which are in the category of consumer lifestyle, are women’s glossy, music, men and style, health and home interest.

Each group was then allocated its own sub-genre to analyse. My group got men and style, we looked at FHM magazine and did some audience profiling. We were given tasks sheets to write into our opinions of the magazines audiences.
We decided the age of the reader would be from 20's- 40's. As audiences ranged from those ages would be interesting in that sort of magazine. Men older then 40 would be too pre-occupied with their lives, and families to be reading those types of magazines.

We then looked at the typed of education needed to read the magazine, and decided that only basic education was needed. We found this to be the answer as the magazine was mainly based around pictures.

The topics in the magazine gave away the audience to be masculine men who enjoy football, cars and generally girls.

Their income would not have to be too high though, just enough for them to be able to purchase the magazine. We were then asked to give the majority audience an occupation, we stereo-typically chose builders. We chose builders as they have a lot of spare time between break, to read magazines-plus it went with the builders’ stereotypical 'profile'.

Later we went on to the introduction of music magazines. The whole class then together based a profile on what was need in all magazines. Later, we learnt new terms incorporated in the magazine like mast head, strap lines and more that identified ideas we came up with. Then the class analysed the front cover of Music magazine, looking if all we named on the board appeared on the magazine.

With that if mind we went back to our groups and analysed different front covers of music magazines. Our group was given MOJO magazine to analyse and do some audience profiling on.

We found that the MOJO reader would be a rock/soul music lover, as that was the main genres put across in the magazine. The reader would have to have some education to read the magazine just above basic skills, and maybe some education in music terminology. The reader would have to have a well paid job as the magazine was quite expensive. Also, if they were a regular reader the price would soon take its toll. The reader would stereotypically drive a VW mini van, be free willed and love eating spaghetti hoops. Something about that just rang rock, and roll -I guess.

With the audience profiling done, we then individually came up with stories for a typical day in the life of a MOJO reader.

Lastly in groups we did some small planning for our own music magazines, for next lesson.